Coca Cola Bulgaria, part of the world’s biggest soft drink group, plans to expand its operations on the Bulgarian market by launching new Fanta soft drink at March-beginning. The sales of the new wild berry-flavored product exceeded the company’s expectations, Alexander Grancharoc, CEO of the Coca Cola Bulgaria, said. It is made at six of the company’s plants in Bulgaria. The company is to launch yet another product in April. Last year Coca Cola Bulgaria targeted the middle –level price segment of soft drinks in Bulgaria. Over 400 brands of soft drinks from various producers now sell in Bulagria, generating sales revenue of more than BGN 700 M.