Bulgaria is 54th in attractiveness for tourism out of 124 countries included in the World Economic Forum's Travel & Tourism Competitiveness Report 2007. The ranking was published for the first time in late May. Switzerland is first with 5.66 points. Bulgaria's ranking as a tourism destination (4.31 points) is close to that of Turkey, Latvia, the Dominican Republic and Mexico.
The ranking criteria include the priority given to tourism in the state policy and regulatory framework, the quality and development of infrastructure, the condition of hotels and the qualification of staff, the prices of services, safety and political situation in the region, folklore and cultural heritage, and environment.